Jennifer Garner’s Once Upon A Farm Debuts The Perfect After School Snack

The actress, producer, and philanthropist is the proud co-founder of Once Upon a Farm, a company on a mission to provide delicious, organic snacks and meals for kids of all ages.

Can chilled children’s nutrition brand Once Upon a Farm do for snack bars what it did for baby food?

With this week’s launch of three Refrigerated Oat Bars, children’s nutrition brand Once Upon a Farm is hoping to do for children’s snack bar category what it did for baby food in 2015 when it debuted its high-pressure-processed baby food in pouches merchandized in the chiller.

Baby Food Disruptor Once Upon a Farm Launches Fresh Baby Coolers at Wegmans Food Markets

The brand's fresh baby coolers will feature their extensive portfolio of organic, nutritious, and delicious blends for babies including their new Advanced Nutrition line

Once Upon a Farm Closed $52 Million in New Funding

Once Upon a Farm Closed $52 Million in New Funding to Support Rapid Growth as the Category Leader in the Fresh Baby and Kid Snacking Space.

The round was led by CAVU Venture Partners and existing investors S2G Ventures, Cambridge and Beechwood, new investment will fuel innovation and category expansion.

Jennifer Garner’s Once Upon A Farm Reaches A New Milestone In The Fresh Baby Food Industry

Once Upon a Farm, the leader in the fresh baby and kid snacking category in which Garner is the Co-Founder and the Chief Brand Officer, is the first brand to receive the 1,000 Day Promise Certification from the Clean Label Project for their new Advanced Nutrition Blends. The American Academy of Pediatrics (AAP) classifies the first 1,000 days of a child’s life as critically important to long term health and wellness.

Jennifer Garner made The Hollywood Reporter's inaugural list of the top 10 star entrepreneurs of 2021

Switching to Exponential Growth – A Case Study of Once Upon A Farm

Once Upon a Farm's change from center store to the high traffic perimeter of America's supermarkets exponentially changed the brand's timeline for growth

Once Upon a Farm is building a ‘next-generation kid nutrition company’

Once Upon a Farm's mission is expanding access to nutritious, organic foods across all socioeconomic levels. Today, the company markets an assortment of organic, chilled food for babies and children. Packaged in grab-and-go pouches and sold in 9,500 stores nationwide, products include fruit and vegetable blends, dairy-free smoothies and overnight oats, all formulated with no added sugar, dairy, preservatives, or artificial or genetically modified ingredients.

Earlier this year, Once Upon A Farm acquired Raised Real, a direct-to-consumer brand of frozen meals that may be pureed, mashed or served as finger foods. The company plans to reintroduce the line of organic meals later this year in Target stores and on the Once Upon A Farm website.

Once Upon A Farm is always considering how much can we push the industry make high-quality food more accessible for kids across the country. All kids should have access to beautiful nutrition.

Once Upon a Farm Acquires Raised Real

Organic fresh baby food pioneer Once Upon a Farm acquired organic direct-to-consumer frozen baby and toddler brand Raised Real. The acquisition will expand Once Upon a Farm's growing organic, refrigerated pouch portfolio to now include frozen meal options, making it even easier for parents to choose and prepare nutritious meals and snacks for babies and toddlers.

Faces of Entrepreneurship: John Foraker, Co-Founder, Once Upon A Farm

John Foraker, founder of Once Upon a Farm, a company he co-founded with Jennifer Gardner, Ari Raz, and Cassandra Curtis, with the mission of providing yummy and nutritious “farm-to-family” foods to kids of all ages, discusses entrepreneurship and experiences building brands.

In a Year of Uncertainty, These Brands Defined What It Means to Disrupt

The team behind Once Upon a Farm, which includes Annie's Homegrown alum John Foraker and actor-producer-philanthropist Jennifer Garner, ignored the naysayers and forged ahead with their cold-pressed organic fruit and veggie pouches, becoming the first refrigerated baby food sold at mainstream retailers like Walmart and Kroger. The non-GMO, no-additive line, now at 9,000 locations, is aging up and aims to be a lunch box staple with smoothies and other healthy snacks.

Jennifer Garner and Once Upon a Farm Are on a Mission to Feed Kids and Elevate Nutrition

Jennifer Garner says she searched for years before finding the right company to get involved with. In scouring the landscape for a business opportunity, she found Once Upon a Farm.

With New Launches, Once Upon a Farm Hopes to ‘Help Out the Lunch Box’

The fresh-focused kids CPG brand Once Upon a Farm is launching a new line of non-dairy yogurt and bottled protein smoothies, both moves aimed at helping the brand expand its appeal beyond babies to families. The yogurt, which will hit retailers in May, will launch in Strawberry, Blueberry and Raspberry flavors in 3.2 oz pouches that will retail for $2.79 each. The 6 oz smoothies, which launched last month, retail for $2.99 in four varieties: Banana Berry, So Strawberry, Red Raspberry and Perfectly Pineapple. Both products are nut free and school safe, and utilize pumpkin seed protein.

8 San Diego Brands Explain How They Made It to the Top

Once Upon a Farm co-founders Cassandra Curtis and Ari Raz discuss how they founded the brand, brought industry expert John Foraker (former CEO of Annie's) onboard, and added Jennifer Garner as the fourth co-founder. In the two years since, Once Upon a Farm has expanded from 300 to 9,000 retailers across North America.

What ROI Means To Jennifer Garner

In 2017, Garner cofounded Once Upon a Farm, which makes organic, cold-pressed baby food, as well as smoothies and applesauce for kids. Last year, the company raised a $20 million Series B round, and the product is now available in over 10,000 grocery stores nationwide, including Walmart and Publix. But the product isn’t just about making money: There is a bigger mission, says Garner. Earlier this year, the products became the first refrigerated baby food to be available through the Women, Infant and Children program, which provides food and other resources to low-income women and children.